How Juul made vaping viral to become worth a dirty $38 billion

Source: https://techcrunch.com/2018/12/22/juul-me-twice-shame-on-you/

A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on nicotine. Juul has dismantled every deterrent to taking a puff. The result is both a new $38 billion valuation thanks to a $12.8 billion investment […]

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